Best Practices for Banner Ad Campaigns: Animation, Content, and Legal ISI

When it comes to creating a banner ad campaign, there are a lot of factors to consider in order to ensure that your ads are effective at capturing your audience’s attention and driving conversions.

We Design, Build and Animate Banners – Learn more

Here are some best practices we recommend to keep in mind when it comes to animation, content, and handling ISI:


  1. Keep it simple: Too much movement can be overwhelming and distracting. Stick to simple animations that are easy to follow.
  2. Use animation to draw attention: Animated elements can be a great way to draw attention to important parts of your ad, such as a call-to-action or a special offer.
  3. Consider the file size: Animated ads can be larger in file size than static ads, which can slow down page load times. Keep your animation as small as possible without sacrificing quality.


  1. Be clear and concise: Banner ads have limited space, so it’s important to get your message across quickly and clearly. Use concise language and focus on the most important benefits of your product or service.
  2. Use eye-catching visuals: The visual component of your ad is just as important as the text. Use high-quality images or graphics that are relevant to your message.
  3. Highlight the value proposition: Make sure your ad clearly communicates the value proposition of your product or service. What problem does it solve? What makes it unique?

Legal ISI:

  1. Don’t forget the legal disclaimer: Depending on the type of ad you’re running, you may be required to include a legal disclaimer. Make sure it’s clear and prominently displayed. We have a mature process for handling scrolling ISI
  2. Keep it legible: Your legal disclaimer should be easily readable and not too small. Avoid using hard-to-read fonts or colors.
  3. Consider the placement: Your legal disclaimer should be placed in a location that’s easy to see and doesn’t interfere with the rest of the ad.

By following these best practices, you can create banner ads that effectively communicate your message, capture your audience’s attention, and comply with legal requirements. Remember to test your ads to see what works best for your audience and adjust your approach accordingly.

At We Are Volume, we understand the challenges of creating effective HTML5 banner ads for pharma advertising campaigns. That’s why we offer expert banner ad design, production, and adaptation services to help you streamline your ad campaigns and drive results.

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