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Read and Download our free Banner Ad Best Practices white paper below!

Inside, you’ll find expert tips and insights on how to create effective banner ads that drive results.

Best Practices for Banner Ad Campaigns: Animation, Content, and Legal ISI

When it comes to creating a banner ad campaign, there are a lot of factors to consider in order to ensure that your ads are effective at capturing your audience’s attention and driving conversions.

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Here are some best practices we recommend to keep in mind when it comes to animation, content, and handling ISI:


  1. Keep it simple: Too much movement can be overwhelming and distracting. Stick to simple animations that are easy to follow.
  2. Use animation to draw attention: Animated elements can be a great way to draw attention to important parts of your ad, such as a call-to-action or a special offer.
  3. Consider the file size: Animated ads can be larger in file size than static ads, which can slow down page load times. Keep your animation as small as possible without sacrificing quality.

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